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    A landing page is one of the most important elements of lead generation in your business and have one goal; to convert visitors to your website.

    Here at Bamboo Nine, we created a lot of landing pages every week and we know what makes a successful landing page. However, achieving a successful landing page that is easier said than done. In fact, there are some tips and tricks that every marketer must understand when creating landing pages. So, to help you on the road, I have written this article covers all of my tips for a great landing page. Read on to find out more.

    What is a Landing Page?
    Maybe I was a bit hasty. It is probably best to start by explaining what a landing page and why it matters. A landing page is a web page that a visitor may arrive at or 'land' on. This page is independent of the rest of your website and has been designed for the single purpose of creating sales.

    There are two types of the most common landing page, Click Through and Lead Generation page. Let's take a closer look!

    Click Through Landing Page
    Click through landing pages are created with one goal in mind; persuade the visitor to click through to another page. Click through the landing page used to offer sufficient details about your products or services and encourage visitors to make a purchase. Maps goal of every click-through landing page is usually a shopping cart or a registration page. Click through landing pages generally have a much higher chance of conversion from other pages.

    Leads Generation Landing Pages
    lead generation landing pages created for the sole purpose of capturing the user data, such as name and email address. As a result, referrals lead generation pages often contain a description of what visitors will get rewarded for sending their personal data.
    So, now you know two landing pages are most commonly used, let's look at some tips me to make a great landing page.

    Remove Any Disorders
    When a visitor arrives on your landing page, it is your job to keep them there. If there are multiple links on a page that allows visitors to move about your website, they often become distracted, increasing the chance they will leave your landing page without changing it. And nobody wants that. One of the best ways to solve this problem is to remove any disturbance.

    Keep simple. That's my advice. A messy yard is a nuisance and low conversion page. Embracing simplicity, embracing the white space and keep the text and images are clear and informative as possible. Be sure to offer all the necessary information without overwhelming your visitors. Simplicity is the key.

    Make it Easy to Convert
    The purpose of the landing page is to convert users. So you need to make it as easy as possible for visitors to convert. Make sure there are as few obstacles as possible and make the process as simple as you can, obviously inform visitors every step of the way.

    Emphasize Value
    If the goal of your landing page is to sell a product or service, be sure to put a lot of emphasis on the value of the visitor will accept your offer. The most successful landing pages provide information about products or services that are interesting and informative, making visitors want to buy. Emphasize the uniqueness of your offer and give visitors an attractive incentive to convert.

    informative content
    Content is very important for the success of your landing page. Always provide high-quality content and informative. I have already mentioned the importance of maintaining a simple landing page, so apply this to your content as well. Your content should be informative and interesting but only give visitors the information necessary to decide.
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