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Breitling Joins Forces with Aston Martin to Return to Formula 1 Breitling has officially entered Formula 1 racing with a multi-year, multi-channel partnership with Aston Martin and the Aston Martin Aramco Formula 1 team.

Breitling CEO Georges Kern's many achievements are admirable. One of them is his keen insight into current trends. He first built IWC into a global watchmaking giant, and now at Breitling, he is the architect of the "House of Brands" strategy announced last year.

Breitling's latest announcement in early 2026 reaffirms this. The brand will partner with Aston Martin and its Aston Martin Aramco F1 team, becoming their official watch partner, marking Breitling's official entry into the highly competitive and challenging world of Formula 1. This will be a multi-year, multi-platform collaboration, including product launches, joint events, Aston Martin-exclusive zones in over 300 boutiques worldwide, and will cover the entire business of Aston Martin and its Aston Martin Aramco F1 team.

Fans of Breitling and Aston Martin can expect more than just stickers on the cars in this comprehensive partnership. First up is the understated yet stylish Navitimer B01 Chronograph 43 Aston Martin Aramco Formula 1 Team Edition, crafted from lightweight titanium.

Leading the Way: Breitling has long been associated with aviation and pilot's watches, thanks to the Navitimer, first developed in 1952 and originally designed for pilots to easily calculate speed, intervals, and fuel consumption from the cockpit.

But the brand also has a long history with automobiles and motorsport, and boasts a large and loyal following in these fields. Back in the 1960s, both F1 drivers Graham Hill and Jim Clark, two-time F1 World Drivers' Champions, piloted their own light aircraft, and—you guessed it—both wore Breitling Navitimer watches.


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